As an event photographer, my job is to make sure that every single aspect of each convention, conference or trade show is captured. Sure, the key note speakers, awards ceremonies and exhibits are all on the photo list. What most people do not realize is that an event photographer can spend a great deal of the booked time focusing on the little details of the event.
The scale of these events is so large that it would be easy for a photographer to forget the detail shots such as table settings, décor and product. I have done this long enough to have learned that images that show the small details are critically important. Every client that contacts me for information about my event photography services asks me in the first conversation about whether or not I get these types of shots. Every single time. They are very glad when I tell them that I do, and when I refer them to my website to see samples of these.
I have learned that these detail shots are the most important to the client and they are all used to promote and market their unique brand. Knowing that my images are going to be used for marketing helps me to make sure that I spend time thinking about the best way to showcase their brand and event. Detail shots are tricky to shoot and require that I pay attention to backgrounds, composition and sometimes staging when needed. There is nothing more boring that a picture of a branded name tag sitting on the welcome table.
One of the great joys of being an event photographer is that I get to put on my art director hat and experiment with different lighting techniques and figure out how to best present the companies brand. There is an element of creativity and artistry that must be used when taking these specialized detail photos. These images will often be used by the client in the upcoming year to promote their company and the next big event on their books.
I frequently follow up with past clients and actually keep track of the images that they have chosen to use for marketing or on their website. This helps me to know what images were successful and to store it in my memory for future clients. It is my own version of a “focus” group. See what I did there?